Out of the box design, Swiss style.
David Pache is a creative consultant, a brand and identity designer in Switzerland that works with clients all over the globe to specially develop logos and more.
www.dache.ch
When did you first decide to become a graphic designer/ illustrator? Was there a pivotal moment?
I realised that I had a great interest in art from an early age but this quickly was overtaken by graphic design and technical drawing. I liked how the application of geometry was so precise and measured. Still in many of my designs today I try to make them geometrically correct. The pivotal point though was when I finished high school and took the natural progression into design school because it was simply what I enjoyed doing. It introduced new technologies to me and this made me realise it was possible to make my living from this if I was dedicated enough. This is when I started entering online galleries and when my entries received positive feedback, I realised I had the audience I needed so I concentrated on developing my skills, increasing my portfolio and continued to build a following and eventually took the plunge to launch the website.
Who or what inspires you?
I mostly take inspiration from my surroundings, I focus on creating designs which are contemporary, innovative and unique, in line with the dache "out of the box thinking" philosophy. My other interests include music, sculpture, the suprematism art movement and the works of painters such as Picasso and Mondriaan from which I am often referring to for use of colour, lines etc. I intend to travel in the near future to increase my inspiration.
Where does your training come from? Self-taught? College/Art School?
A bit of both, whilst at design school, I used my spare time to develop my craft and really get into the online arena of logo design. 4 years in college can only represent a certain amount of acquired skills and one has to keep on learning. When I graduated, I finally took the plunge to create my own design studio increasing my client base and services.
How do you keep "fresh" within your industry?
I mainly try to take each concept as an individual. I focus on logo concepts and branding identities and ensure that my designs are simple yet in line with what the clients want. I often think I can take an over-simplified view of a concept but this is not a bad thing. You will notice in logos such as Think Once and Postbox, they are almost a literal translation of the name but this is what will give the designs their unique element. I also try to vary it up and not get stuck in a style. It is good for my thought process to be constantly changing my designs.
Which of your projects are you the most proud of? And why?
AfricanTradition is the logo which gives me the greatest pride, as it was one of my first projects. I feel I achieved a timeless piece which has proved itself by receiving multiple acknowledgements from the design community. It is a project which I am sentimental towards, as I feel it was the turning point of my career which evolved my work to the professional level which I was initially aiming for.
Are there any areas, techniques, mediums, projects in your field that you have yet to try?
I have recently been editing some video clips from the camcorder and the editing software was something which I had not used since I was in college. I had forgotten how much I enjoyed the process. I never chose to pursue this area; however, I think if I could not be doing what I am doing now, being a film maker would be of great interest.
Any advice to the novice designer/ illustrator?
Really, I would give one important piece of advice which is, if you are a novice and looking to turn professional with your own business, do your homework and be as prepared as possible. Many young designers get into the industry on the back of a small handful of great logos but the business side is very different and it is a completely different thing to design logos for specific briefs and for a whole range of clients. It is tough at first as with any industry but with perseverance and a dedication to producing great designs, you will do very well. You have to love your job to succeed.
What makes a designed piece or illustration successful?
In terms of branding, it wholly depends on the client. Some clients will like a lot of control and some will even provide an idea for you to re-work. This is very limiting but necessary in some cases due to them knowing their clients and audience exclusively and can be helpful to give them what they are aiming for. Other clients however give you complete designer discretion and this is fantastic, you can be so creative when given just a few buzzwords and a sketchpad to brainstorm with. Creative freedom within boundaries are my favourite projects.
What do you do to keep yourself motivated and avoid burn-out?
I rarely get de-motivated however in these times, I remind myself that I am lucky enough to be making a success of my passion and it is this desire to succeed and have my work out their for public display which really keeps the thought process flowing. In short, I absolutely love what I do.
Finish this sentence. "If I weren't a designer/illustrator I would have been a..."
For me, it has been clear since I was in my teens of which direction I was headed but if I had to choose another path, I guess any occupation which involved me exercising my creativity. I could definitely not do an office job. It would be too repetitive for me. I need the stimulation of variety.
And finally, what is the best thing on prime-time TV right now?
Well, I am a huge LOST fan :)
